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CRA - INVESTMENT PROGRAM MARKETING PLAN
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EXECUTIVE SUMMARY:executive summary
The CRA Investment Program has been operating for more than a year, with nine completed projects! The program has proven to be successful, advantageous and appealing to our CRA businesses and property owners. As requested, staff has put together a marketing plan for all six CRA areas, to encourage and assist more applicants and continue to strengthen businesses, improve properties, and increase private investment in the public realm.
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BACKGROUND/RELATED STRATEGIC GOAL:
By implementing the CRA Investment Program, the CRA has introduced an additional strategy to continue its successful redevelopment journey. The attraction of new businesses, retention of longstanding businesses, assistance to struggling businesses, and strong encouragement of private investment are all important and vital components of a robust, comprehensive redevelopment approach.
Buildings that occupy the public realm, if dilapidated and unattractive, contribute to slum and blight, keep away patrons, discourage business, often are not code compliant, can be unsafe, and do not fully contribute to the tax rolls. Improving the public realm is exactly what the CRA is intended to do and encouraging private enterprises to be a partner in the process is not only smart business, but it greatly increases the chances for long-term successful change. Positive changes made to properties in the public realm are an excellent investment because they benefit and strengthen the entire community-residents, businesses, and visitors.
LEGAL SUFFICIENCY REVIEW:
This item has been reviewed for legal sufficiency to determine whether it is consistent with applicable
law, and legal staff have identified and addressed legal risks and developed strategies for legal defensibility, as applicable.
RECOMMENDED ACTION:
The Agency is asked to hear the plan and offer input, as needed.
FISCAL IMPACT:
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DOCUMENT(S) REQUIRING ACTION:
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